Benefits | Realtors | Real Estate Agents | Winston Salem


Access Our Global Network

Leonard Ryden Burr


It’s important to understand the significance of your affiliation with Leading Real Estate Companies of the World® and the message it conveys to the marketplace about you, as a real estate professional, and the elite firm you represent.

What is Leading Real Estate Companies of the World®?

The firms that make up this global real estate network are the most powerful independent brokerage firms in the world. Only the best of the best are part of the select group whose name says it all. The Network is comprised of 550 firms with 4,600 offices and 135,000 sales associates in 70 countries. Our affiliates are responsible for 1.1 million transactions globally and achieved $38 billion more U.S. home sales volume in 2019 than our closest competitor among the Top 500 firms.

A Representation of Only the Finest Brokerage Firms

The strength of LeadingRE is the quality of each individual brokerage firm. Our firms don’t simply “pay for” a franchise brand name — they must earn the designation of Leading Real Estate Companies of the World,® year after year.

Each LeadingRE firm goes through a rigorous application process with stringent market share and performance requirements. LeadingRE was not created for firms that need the assistance of a national brand to gain market share; our locally branded firms are already dominant players in their markets.

The Leading Real Estate Companies of the World® logo is a symbol of the finest real estate professionals, instantly conveying that you can provide services beyond your marketplace. Being a member of this elite group identifies you as a market leader on a local level and as part of the network that dominates in more markets across the U.S., with #1 market ranking in 40% of the top 125 U.S. markets — significantly more than any national franchise competitor.


More Relationships and International Strength

Your affiliation with Leading Real Estate Companies of the World® provides you with international connections and the power of a pervasive national and global network. With relationships around the globe, Leading Real Estate Companies of the World® is the preferred real estate network for cross border business. Our membership includes over 130 real estate firms outside of the United States, representing more than 1,200 individual office locations.

Your affiliation with Leading Real Estate Companies of the World® provides numerous benefits — giving you an edge when competing against the competition, providing a global marketing reach for your listings, delivering expanded online exposure for you and your listings, and bringing you international connections and the power of a global network.

Helping You Compete Against the Competition

Your affiliation with Leading Real Estate Companies of the World® allows you to compete against any brand — whether a local company or a national franchise. When competing against a national franchise organization, it is important to point out that, while your firm is the leader in your local real estate market, you are also affiliated with the organization that produces more home sales volume than any national franchise.

Delivering More Global Website Exposure

Leading Real Estate Companies of the World® enhances your local marketing exposure with a global reach. Our website,, leverages our affiliate website traffic with IDX to give consumers access to more than two million homes around the world. Because your listings are posted on, they are featured not only locally, but also from the websites of 550 top real estate firms.

Marketing Your Listings Online Everyday

Traffic to our award-winning website continues to increase, drawing home buyers by the thousands every day from Google,™ Yahoo!,® bing,™ and other popular search engines, ensuring that listings are seen by a relevant home-buying audience.

Building your Business with Client Introductions

Your access to our global broker network gives you the ability to assist your clients, as well as their families, by offering a full range of real estate services. Providing client introductions globally is just one more way you can prove yourself as the “full service” real estate resource. Leading Real Estate Companies of the World® makes more client introductions each year than any other broker network and holds an unprecedented over 56% conversion ratio. It is our members’ commitment to entrusting their clients out of area home buying and selling needs to another network member that ensures the very best service and a pipeline of network referral business for LeadingRE members. While the more traditional referral client — the relocating home seller — still exists, the majority of our annual referral business comes from our experienced sales associates’ dedication to continuing to serve their entire sphere of business.

This includes past clients, out of town friends and family, graduating children, retiring parents and colleagues from local civic and charitable organizations.



Access Our Global Network

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